Instagram Essentials for Businesses

Instagram feels like it changes every week, and it can be difficult for small businesses to keep up. 

In this workshop I am going to help you update you straetgy for 2023 and run through the main trends we are seeing on Instagram, including the rise of video, community, being authentic,  collaborating with influencers, SEO, shopping and more. I will share practical advice based on research and my first-hand experiences to help you understand what content you should be post, how often and where and  try new tactics to grow your audience. I have helped hundreds of small businesses across all industries, from fitness & wellbeing, property, schools, tech, fashion & accessories , beauty, wine and more so do come along for a fun and informative morning. I promise you will leave full of ideas and hopefully feeling a lot more confident about Instagram!

Why Instagram?

• Instagram is a great way to expand your businesses reach
• It's a great way to build a loyal community around your brand, and find others in your niche
• Opportunity to target local audiences effectively
• It's free to set up an account, the only cost is your time and energy
• Instagram is proving a powerful shopping tool 
• With 1billion users, 200 million visit at least one business daily
• It's the place people like to discover brands

In this workshop we will cover:

• How to think strategically in 2023!
• The main trends you want to be thinking and how you can incorporate them into your strategy: Collaborations (Influencers), Video Content, Community and Local Targeting, Being Authentic, Shopping, Customer Service and SEO
• Update on what content to share where on the app and how!
• Best practices - including some of the new tools and features 
• Planning, creating and scheduling content - how to manage it effectively

Who is this for?

This workshop is perfect for ANYONE who currently uses Instagram for their business or a brand  or wants to launch their business and they have some basic understanding of the platform. It is perfect if you are feeling a little de-motivated or overwhelmed and finding the old ways no longer work. If you have never used Instagram before it might be worth having a chat with me first so email me socialmarmaladeuk@gmail.com

What to Bring:

• Charged phone with the Instagram app installed. It's a good idea to check you have the latest version of the app (check for updates)
• Water bottle
• Pen and paper for notes

I will send you a copy of the presentation after the session.

What have people been saying?

'Thank you Social Marmalade, a great morning. Now to put into practice!' 

'Such a great morning! Invaluable advice on how to create effective reels. We loved it!'

So come along and join us!