SIMPLE SOCIAL MEDIA & MARKETING FOR SMALL BUSINESSES
Charlotte Left - Social Media Consultant
Creating Sticky Impressions
Don't feel the social media overwhelm!
I help small businesses and individuals with workshops, training, one:one consultations, content planning and support and strategy.
Hello, I am Charlotte Left (also known as 'The Marmalade Lady'). I started Social Marmalade in 2018, after a long career in the travel industry, with the goal of helping small businesses with their marketing in an affordable and realistic way. My specialism is social media marketing, and I have trained and supported hundreds of small businesses, individuals, marketing teams, and brands with their launches and strategy. If you would like to see some of the brands I have worked with tap here.
Deciding which social media platforms to use, what content to share, and working out how to grow your audience can feel overwhelming. Especially so with all the changes and updates. My role is to help you find your own success with a clear and targeted strategy that will support your business goals.
I offer five signature services:
1. Training Sessions and Workshops (Private or Groups)
5. Marketing Services - including content planning/creation, Reels, social media templates, blog / newsletter writing, social media management, launches etc
1. SOCIAL MEDIA TRAINING & WORKSHOPS
The social media landscape is forever changing and it can sometimes feel overwhelming trying to keep up, let alone start from scratch! You can spend hours reading blogs or watching endless YouTube videos, OR you can spend the morning with me!
I offer a few different types of training/workshops:
1. Private workshops for small groups up to 8.
2. Group workshops for individuals to book onto (tap here for next dates)
3. Individual training sessions for marketing teams or business owners, online or in-person.
Find out how it works and how you can book, tap here.
2. SOCIAL MEDIA STRATEGY
Jumping onto your social media platforms without a plan can be a costly mistake. Which one do you choose? How often do you post? What do you share? How do you stand out from your competitors? And more importantly, how do you reach your ideal audience and integrate social media with your other marketing activities.
I am passionate about understanding your business and finding simple, realistic but effective social media strategies that will help your business reach your goals and expectations. I offer a number of options for every budget, that will help steer your social media in the right direction, so you can feel confident with your content, know who you are trying to target, and can think clearly about your messaging and look & feel. I also look at growth ideas such as collaborations, influencer marketing, and ways to optimise your posts. If you need some clarity and want to know how to implement your vision get in touch to book your free 15-minute discovery call.
3. CONTENT PLANNING
Where your strategy is your long-term plan, it is a good idea to have regular content planning sessions to help stay on track and ensure you are sharing valuable content consistently. You want to keep to your core topics, but review what's working and tie in your social media with wider trends, your campaigns, launches, and events. I find creating content can be some of the most time-consuming parts of being active on social media, but with a bit of planning, you can be organised with creating content ahead of time, batch create videos and graphics, and potentially using a scheduling tool to organise and load this onto the platforms. Like my other services, I will be offering planning workshops in 2022 as well as one-on-one sessions. Alternatively, if you want me to come on board and help your team (or you!) plan your content, either annually, 6-monthly or monthly, just get in touch.
4. ONE:ONE SOCIAL MEDIA CONSULTATIONS
This is my most popular service and provides small business owners with the opportunity to tailor our session to their immediate needs in order to get the direction and clarity they need. Whether you need help with a strategy, you want to get some professional advice on your content, find out more about video and Reels or learn about something specific, this is your session. We can meet in person at my office in Highclere, or for a little more, I can come to your, or we meet over Zoom.
If you would be interested in this option, book your Free 15-minute discovery call by completing my contact form here.
5. MAREKETING SERVICES
Launching a new business, new venue, product launch or service? You have come to the right place! I can help you set up your social media pages, plan your launch, come up with a strategy and content plan and help you create content - think introduction videos, engaging reels, images (I'm not a pro, but I can take Insta-snaps and stories!) and help create some Canva templates for your graphics. I can even research and contact relevant influencers and businesses to collaborate with.
I appreciate at this point you might not have the budget for it all, so we can break it down into bite-size chunks and you can choose what works for you. Most importantly you will have another person on board to help make this a huge success!
Thank you for visiting my site. I hope you find what you need here, but if not, just Get in touch below or send me a message through Instagram.
Social Media is my 'jam' and I offer tailored marketing consultations, training, and social media planning & support for small businesses and marketers.
I can't wait to help you find the best way for you to succeed and reach your business goals.
Join these face-to-face workshops in Hampshire for a productive morning where we will 'unpeel' Instagram and in particular, I can help you understand and create engaging Instagram Reels... Click Here to find out more.
If you would like to get a few small businesses together and want to learn one of the new features on Instagram or Facebook eg Reels, get in touch and I can make it happen.
I have been fortunate to have worked with hundreds of small businesses and marketers from a wide variety of sectors and at different stages of their journey over the last 4 years, both in-person and over Zoom.
If you would like to see some of the brands I have worked with please click below.