I am Charlotte and I started Social Marmalade in 2018 as I have always had a passion for marketing and wanted to specialise in social media as I think it is an exciting opportunity for business and when done well, really works!
My background lies in travel. I grew up in North Hampshire, however, as soon as I could, jumped on a plane to live and work in sunny Australia! After a short stint in banking, I joined Flight Centre, managing one of their agencies in Bondi (how amazing!!) before moving into various Product and Marketing roles. I eventually returned to London and helped rebrand and launch a new touring business then moved to Flight Centre UK to manage all their non-air contracts and supplier relations. So I understand how important it is for marketing activities to return commercial benefit!
I moved back to North Hampshire just over 6 years ago and found I was a little lost career-wise. So I decided to follow my marketing passion but specialise in the most exciting new area - social media. A Digital Mum course, year work experience and then Social Marmalade was born!
'My main goal is to see businesses thrive on social media. It is all about finding that magic best formula. It's about creating the right content, branding, value proposition and implementing the best growth tactics that engage and grows your audience. My job is to break down those fear barriers so businesses real really confident using the most relevant social media platforms.'
If you want to talk to a no-nonsense, fun & friendly social media consultant about your social media or next campaign, do get in touch.