Introduction to Instagram Reels Workshop

Learn how to create Instagram Reels that will capture your audience's attention and help build trust with your brand.

Instagram Reels were big news in 2021 - they are short videos (think TikTok) that share a message in a quick and engaging way. They can be fun, inspiring, informative, educational or tell a story.

Why do you need Reels in 2022?

• Instagram has stated they are moving more towards video content - they want you to use this feature and so there is potential for your business to be seen by more people vs traditional content
• They are a really effective way to connect with your audience and share value in a way people want to consume it
• They don't have to be complicated, once you have a plan and the know-how
• Great for building trust with your audience (and sell!)
• Free to create, just a bit of time!
• Highly shareable content - great for brand awareness

In this workshop we will cover:

• Where to start - your 'Reel Strategy' and content ideas
• How to use the Reels tool in Instagram - editing features, adding music, text overlay
• The Reel Essentials - transitions, trends, edits
• Don't forget the hook! Make sure your reels are attention-grabbing and get views
• Covers - how to create an on-brand cover or use an image from your Reel
• How to optimise your Reels to get maximum exposure
• Reel ideas to try yourself!

Who is this for?

This workshop is perfect for ANYONE who currently uses Instagram for their business or a brand and would like to elevate their video-making skills using Reels. If you are brand new to Instagram, I would recommend you come to an 'Instagram Essentials for Business' workshop first (4th May, or you can book a one-on-one).

What to Bring:

• Charged phone with the Instagram app installed. It's a good idea to check you have the latest version of the app (check for updates)
• Water bottle
• Pen and paper for notes

I will send you a copy of the presentation and a Reel planner after the session.

What have people been saying?

'Thank you Social Marmalade, a great morning. Now to put into practice!' 

'Such a great morning! Invaluable advice on how to create effective reels. We loved it!'

'Great session, thank you Charlotte, now I just need to do my first reel.'

So come along and join us!